STA ATM 2022, multi-sensory experience, immersive tunnel, Sensory experience marketing

ATM 2022

multi-sensory Experience at the Arabian Travel Market 2022

The project

We take you on a journey through Saudi Arabia with our Multi-Sensory Experience. Enter the country where old meets new, the country where you can see four seasons and where there are activities all year round.
The Saudi Tourism Authority was established to support the growth of the travel and tourism industry. It is one of the key pillars in the Vision 2030 plan to help diversify the economy and reduce dependence on oil.

At the @arabian_travel_market, they created an experience for their visitors. To enhance the experience, STA used various activations.
Walk through the immersive tunnel to live the multi-sensory experience. Smell, hear, feel and see Saudi Arabia as if you were there.

Watch the video to see what other immersive solutions STA used and let us know what you think of these solutions!


  • The Multi-Sensory Cube
  • The Quiz
  • Touch Displays

Send me the WIM portfolio

* indicates required