F1 Simulator, Formula 1

ATM 2023

Formula 1 Simulator at the Arabian Travel Market 2023

Qatar Airways

Qatar Airways has recently been announced as the ‘Airline of the Year’ at the 2022 World Airline Awards and has partnered with F1 to become their Global Airline Partner. As part of this partnership, WIM added a custom branded F1 Simulator to their stand – experience the Grand Prix first-hand, with the Formula 1 Simulator!

The F1 Simulator

The visitors could feel the rush of being behind the wheel of a real Formula 1 car. Our simulator features an authentic 2008 Williams F1 car driven by world champion Nico Rossberg and is equipped with cutting-edge hardware, sound, haptic feedback, race controls & more. The F1 enthusiasts competed against racing greats like Max Verstappen and Lewis Hamilton in tripple screen mode. After their race they received a photo from our photobooth of their immersive experience.

The Exhibition

 @arabian_travel_market celebrates 30 years of connecting the world’s tourism industry. Held annually in Dubai, ATM provides a global platform for travel professionals to come together and showcase their products and services. This year’s event focused on ‘Working Towards Net Zero’ and explored innovative sustainable travel trends. ATM 2023 was an opportunity for visitors from around the world to get up close and personal with some of today’s biggest players in the hospitality and travel industry while also being part of a collective effort to reduce our environmental impact.


  • The F1 Simulator
  • The Photobooth
  • Touch Screens

Send me the WIM portfolio

* indicates required