Immersive Fitness

Olympic Games

immersive sport activation in the Dubai Mall

The project

@visamiddleeast was the proud worldwide sponsor of #tokyo2020 and celebrates it in partnership with @emiratesnbd_ae. See how our immersive sport activation was created at Dubai Mall. The participants could support their county and win a price! The immersive sport activation stand had many options for the sport fans to engage with. Get inspired for your next project!

Take a look at the activations we have created:

  • Olympic Live lounge: Follow the Olympic games love from the middle of the Dubai Mall
  • The Athlete video: A 360 AR video booth
  • The Track: How fast can you go? Step it up in the exact replica of the Tokyo games arena.
  • Hero AR Photo Booth: Take a photo with your favorite athlete.
  • The Run: Challenge yourself on our Immersive Treadmill and run in the Olympic stadium.
  • Digital Ping-Pong: Play the table tennis game on our object-recognition with family and friends.
  • Olympic Quiz: Test your knowledge about the Olympic games and UAE’s participation.


  • Immersive Treadmill
  • Interactive Bike
  • 360 AR Boomerang Booth
  • Quiz
  • Standard AR Photo Booth
  • Object Recognition Table with table tennis game
  • Screens

Send me the WIM portfolio

* indicates required